Week 10 EOC: What Are the Benefits vs The Features

I picked my project because not only do I like the outdoors, I like to visit and meet new people, all while traveling.  What better way than to provide a service to the public than to make available a service that might be limited in the area.  It is to provide a service to the public that is convenient when others don’t realize they might be in need of.  In today’s society it seems that convince fits into many peoples lifestyle.  For instant when heading out to watch sporting events, the average person isn’t thinking about, will I need something to drink or eat while I am away from home.  No, it is convenient to grab something on the go or in the moment.  That’s where I came up with the idea of a portable smoothie restaurant, also offering water and trial mix for a healthy snack.  It promotes a healthy choice, great conversation and while enjoying sports in the outdoors.  Trying to help promote healthy choices to others is beneficial for me, I am selling healthy choices while away from home.  As far as marketing goes, my plan is to use social media postings on the event websites.  I would also reach out to venders to let them know about my mobile restaurant and what I have to offer, getting event coordinators to contact me to attend the events.  If I were to get more requests than I could fulfill myself, I would invest in a second mobile restaurant cart and hire someone to bring on board to help.  Before taking on the addition to my business, I would make sure that I could find some one with the same passion of promoting health and the motivation that I put into my business as if it was there own. 

Week 8 EOC: Creative Content

My creative content for my pop up restaurant would be to market my business from different angles.  An approach of marketing would be to research out to sporting event coordinators are in my area.  Also events that is close enough to travel to and not occur a large traveling expense.  I would market my pop up restaurant on face book to friends and family.  A person’s inner circles of close people tend to be of the same interests as an individual.  For instance, people that have a face book page tend to post things that they like or might be interesting to others.  It tends to multiple from there.  

I would research sports website and work on posting a creative link, grabbing peoples attention to want to find out what my pop up restaurant was all about or where I will be located at.  I would create a flyer that I was able to send out via a mass email.  Also to be able to post it at local athletic clubs, sporting good stores and bicycle stores.  It is also good to diversity your company by exposing yourself in different avenues.  Pinterest is also good advertising and opens opportunities to a whole different crowd.  I would also set up a blog for the public to post their experience of my pop up restaurant.  I could also advertise on my page something for the public to come say to me - like a word of the month when they saw me at an event, that way I would see if the blog was working and the public was reading it.  I would just talk about my pop up restaurant to everyone I came in contact with on a daily basis.  Beings I am doing sports photography and also traveling to sporting events I can reach out to the photography industry also.  

Week 9 EOC: Three great mission statements

“Fireybird Fajitas’ goal is to bring joy to the individual through their delicious meats, cheeses and more.

This mission statement is good because it tells a specific’s on what items they have to offer and how you will feel after your experience of eating their food.  I key is to get people to keep coming back.  They want people walking away from the experience and telling others.

Steffan Orozo;  The Orozco’s mobile food truck is sure to give everyone a real Mexican experience.  Orzoc’s goal is to pass onto consumers true- authenticity for Mexican food.  It’s great to have a choice of quality Mexican food by a mobile food truck.

The mission statement states the true passion towards Mexican value.  He is passionate about his hertiage and wants to pass it on through food.  People love to eat. 

Humberto Bautista;  Provides excellent service, customers add employees will feel right at home in hopes to build a community.  Our mission at Ataco is to crete a memorable moment through food and music.

This mission statement is great because it shows that people will come together for great food and music.  What better way than to get to know your community, by enjoying great food and enjoying the company of others.  The people that come together at a community function seem to hang out with the same interests.

Implementation Evaluation Control

If I am not promoting my mobile restaurant in the proper environments then my end result for my business will not be successful.  “Consumer value and relationships are at the center of marketing strategy and programs.” (Pg. 61 2 Company and Marketing strategy partnering to build Customer Relations, Armstrong & Kotler)  I would seek out sporting event websites, social media and visit local sporting stores.  I would schedule a meeting with event coordinators, to get the local events up and coming.  I would have a website and certain social media accounts set up so that I could provide this information to whomever might give me the opportunity to have my link posted to the local event website and not miss the opportunity when asked.  I would be proactive and asking the event coordinators if I could provide them with my social media info so they would take me serious.  I would have goals set for my business’s accomplishments whether good or bad to keep me on a on track.  “Marketing control involves four steps.  Managing first sets specific marketing goals.  It then measures its performance in the marketing and evaluates the causes of any difference between expected and actual performance.  Finally, managing takes corrective action to close the gaps between its goals and its performance.” (Pg. 58, Marketing: An introduction, Armstrong & Kotler)

Price

Pricing is one of the three marketing strategy statements, which is the “planned value proposition.”  (Pg. 250 Marketing: An Introduction, Armstrong & Kotler)  Pricing will be a determining factor whether a business is successful or not.  If your pricing is to high, people will pass your product by.  If your pricing is to low, then your profit margin will not be enough to keep your business successfully moving forward and making your budget goals toward a successful investment.  You want to make sure that you take in account all the details and then set back and pick a price point.  Not only for the product you are selling in your mobile restaurant be some towards the up keep on the mobile it’s self.  In my business plan I would start off with a price then set a three year goal with a small increase in the product I offer but try and set a max limit and work towards that goal if they business is doing well year after year.  I would have a price for the smoothies, a pricing for the bottle water and also the prepackaged trail mix that I would be selling.  If I wanted to take on a side adventure with the prepackaged trail mix I could look into finding a packing company that would work with me, I would purchase the trail mix myself in bulk.  If my mobile restaurant became success early on I would look into taking on another product and adding it to the menu.

Promotion

With starting a small mobile restaurant I feel that promotions are limited.  I would have on my blog a word of the month - relating to a sports theme.  “New technologies have profoundly changed the ways in which people relate to one another.  New tools relating include everything from e-mail, Web sites, blogs, cell phones, and video sharing to online communities and social networks such as My Space, Facebook, YouTube, and Twitter.” ( Pg. 18 Marketing: An Introduction, Armstrong & Kotler)  From there I would keep a daily log along with my sales total to track where my business was filtering, whether from social media or the vender’s websites.  This would help me to improve on either end for advertising.  “As the pioneer moves through later stages of the life cycle, it must continuously formulate new pricing, promotion, and other marketing strategies. It has the best chance of building and retaining market leadership if it plays its cards correctly from the start.” (Pg 259 Marketing: Introductions, Armstrong & Kotler)  If my business grows fast reflecting monthly gains I might look into a promoting a particular product and donating a dollar amount to a sports foundation and or a sponsored athlete and help out towards their travel or entry fee.  It seems that in today’s society individuals are willing to pay the price if a there is a good cause that a portion of there money is going towards knowing the details behind it.  If an individual has a background on the expenses in which a sport can demand to travel and compete.