There are several different video game consoles out on the
market today. We have Sony PlayStation
4, Microsoft Xbox One, Sony PlayStation # supper slim (limited Edition),
Microsoft Xbox 360 E, Nintendo 3DS XL, Nintendo 2DS, Sony PlayStation Vita and
Nintendo Wii U basic set.
Boston Consulting Group has an analysis we can use to look
at the video game market. Star is high
growth with high shares. Cash cow is low
growth with high shares. Dog is low
growth with low shares and Question mark is high growth with low shares.
“Using the now-classic Boston
Consulting Group (BCG) approach, a company classifies all its SBUs according to
the growthshare
matrix as shown below”.
http://outboundsso.next.ecollege.com/default/launch.ed?ssotype=VitalSource&sku=9780558851903&books=9780558851903
“Mobile games will generate more
revenue than console titles in 2015, according to research specialist Newzoo”. http://www.theguardian.com/technology/2014/oct/23/mobile-games-revenue-overtake-consoles-2015
Sony Playstation 4 in my opinion is a
cash cow. Sony Playstation is a cash cow
because it is the most valued to the public.
Nintendo Wii is a dog because it does not have alot of options for
people. .
“The weakness stems from more consumers sitting on the sidelines and
tightening their purse strings, especially as they wait for Nintendo, Microsoft
and Sony
Corp.,
the maker of the PlayStation 3, to cut the prices of their consoles. Many
console and PC game sales are also being cannibalized by digitally downloaded
games and alternative entertainment sources like Apple Inc.'s iPhone, which offers thousands of games
that can cost only 99 cents or even nothing at all”. Videogame Makers Can't
Dodge Recession by YUKARI IWATANI KANE.
Mobile gaming is a star because majority of the public has
mobile. Mobile gaming is more
convenient, accessible and cheaper for consumers.
Inclosing I feel mobile is the way most people are turning to
because people love be convenient. Anything
that makes life easier.
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