Distribution

“Today, marketing must be understood not in the old sense of making a sale - “telling and selling”- but in the new sense of satisfying customer needs.” (Pg. 6 Marketing: An Introduction, Armstrong & Kotler)  I believe that in today’s society everyone turns to social media for services and to see what services are attending or will be available at certain events.  This can also be a great marketing tool for someone or a representative from a company that might be attending the events to hire you for a future event.  It is also a good idea to do some research of the events past history to see if they have ever had a mobile restaurant available. If not come up with something fun to post on social media to get people to either find you or stop by and see what your mobile restaurant is all about.  Word of mouth travels fast.  “The sales force reports on reseller reactions and competitor activities, and marketing channel partners provide data on point-of-sale transactions. Harnessing such information can provide powerful customer insights and competitive advantage.” (Pg. 104 Marketing; An Introduction, Armstrong & Kotler)  

Over the years of myself attending different sporting events and saying to myself, if I had only thought to grab something to snack on or an extra water, thinking out loud, I merely could not be the only one thinking this from time to time. “We started this [customer-centricity] journey by learning how to see the differences in the desires of our customers, and then learning how to meet them,” says CEO Anderson. Customer-centricity means, “listening [in order] to understand how customers are going to deploy the stuff they buy from us and use it to enrich their lives, … rather than worrying about selling the product.” (Pg. 175 Marketing: An Introduction, Armstrong & Kotler)